我国中档酒店于2012年前后兴起。但该档次酒店的定位一直以来都没有明确标准,一般来说,多数业者认为准三至准四的酒店都可归为中档;也有按照房价来划分的;也有按照房价与客房装修成本来划分的。
经过近3年的发展,中档酒店在体量大小、区位选择、定价策略、运营模式、商业模式等问题上都摸索出了一定方法,业态逐渐饱满,趋于良性成长。
中档酒店有着与经济型完全不同的目标客群、设计需求、盈利模式,一般都位于繁华的商业中心或次商业中心,价格上比经济型要高,比高档要低。此外一般都拥有除客房的第二空间,如健身房、书吧、咖啡厅等社交区域,并有着比经济型酒店要优质的服务质量。
2012年前,中档连锁份额极小,品牌池浅,高端与经济性之间有着明显断层。而今,经过3年发展,诸多国内外酒店集团于中档领域发力,品牌林立,连锁化进程也随之开始。单体三、四星级酒店生存空间不断被压缩。
OSMAN:好评
地理位置还不错,来深圳一直住,离东门国贸不远
黄鑫:好评
挺好的离国贸地铁站B出口几分钟就到了附近吃东西也方便
会员2500:好评
I think the location is quite good as it is near the bus stop and the nearby shopping centre. It is easy to travel from the Luohu train station to the hotel and it only takes less than 10 minutes (no. 17 and no. 82 bus). What disappoints me most is the service of the reception. They were rude and it appeared that they were not welcoming us. Also, the air-conditioning does not function well and one of them are broken. Luckily , we stayed there in winter instead of summer.