随着国内酒店集团纷纷加码中档酒店业务,外资酒店集团也按捺不住谋求“刮分”中国中档酒店市场。然而,投资成本过高以及本土酒店的庞大会员体系都成为外资酒店难以跨越的大山。外资酒店联合本土酒店集团布局国内中档酒店市场也成为当下酒店业新兴的商业模式。
据了解,目前国内经济型酒店集团均发力自身中档酒店品牌。其中铂涛就拥有喆啡、麗枫等多个中档酒店品牌,而华住则拥有全季和星程两大中档酒店品牌。此外,根据迈点旅游研究院去年12月发布的中档酒店品牌指数的不完全统计报告显示,中档酒店品牌前三名则为维也纳、和颐、全季。
此外,某经济型酒店集团高层向北京商报记者坦言,中国的大部分高端酒店市场被外资酒店占领,因为随着房地产的高速发展,政府要求开发商在开发地产项目时需要高端酒店作为,而当时,国内并没有较为成熟的高端酒店品牌,所以才大量引进了外资酒店品牌。
OSMAN:好评
地理位置还不错,来深圳一直住,离东门国贸不远
黄鑫:好评
挺好的离国贸地铁站B出口几分钟就到了附近吃东西也方便
会员2500:好评
I think the location is quite good as it is near the bus stop and the nearby shopping centre. It is easy to travel from the Luohu train station to the hotel and it only takes less than 10 minutes (no. 17 and no. 82 bus). What disappoints me most is the service of the reception. They were rude and it appeared that they were not welcoming us. Also, the air-conditioning does not function well and one of them are broken. Luckily , we stayed there in winter instead of summer.